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In our perception of successful individuals, we often envision them as lone visionaries who, through sheer determination, hard work, and a stroke of genius, navigate the cut-throat world of business to reach the pinnacle of success.
However, the truth is that few people achieve success in isolation. Along their journey, professors, colleagues, advisers, and managers play pivotal roles in shaping their mindset and influencing the way they approach their work. These diverse external influences are incredibly valuable in guiding employees' career trajectories towards greater heights while also enhancing your organisation's reputation to attract future talent. Let’s take a look at mentor vs sponsor and more closely at the value of mentorship, sponsorship in the workplace and why sponsorship is important.
So, mentorship vs sponsorship? In this context, both mentorship and sponsorship emerge as powerful strategies to assist your employees in achieving the breakthroughs they need to advance their skills and careers within your organisation.
Mentorship and sponsorship serve distinct but complementary roles in fostering professional growth. Mentorship involves a trusted and experienced individual, known as a mentor, who offers guidance, support, and wisdom based on their own experiences. Mentors provide valuable insights, offer career advice, and act as a sounding board for their mentees. This relationship cultivates a sense of trust and enables mentees to learn from the mentor's expertise, gaining valuable skills and knowledge.
On the other hand, sponsorship involves influential individuals within the organisation who actively advocate for their protégés' career advancement. Sponsors go beyond offering advice and support; they use their positions of influence to provide opportunities, promote their protégés' work, and connect them with key stakeholders. Sponsors serve as powerful allies, leveraging their networks and credibility to open doors and accelerate the professional growth of their protégés.
What are the benefits of sponsorship? Well, sponsors are active advocates who create opportunities for employees that they would otherwise be inaccessible, which is why sponsorship is important. These people will help them navigate their career advancement differently. Instead of simply advising and supporting them, they will prime them for promotion within their organisation, make key introductions and delegate “stretch assignments” — challenging tests designed to expand their skill sets — to help them grow strategically. They might also nominate them for important projects and contracts.
A sponsor’s ability to provide visibility and nurture talent alongside them means they are valuable allies in an employee’s quest for career advancement. Those who have a sponsor are paid 11.6% more than those who do not, according to findings from PayScale Inc. And since remuneration is one of the biggest drivers for retention, sponsors can help you keep your best staff.
However, an organisation can benefit immensely from a successful sponsorship program as well. Identifying all high-potential staff who are suited to be leaders can help improve retention and organisational productivity, which in turn boosts profits — not to mention a company’s employer branding and attractiveness to prospective hires.
Sponsorships are also key to alleviating the gender-equality crisis faced by many professions today, where women are more likely to be overlooked for career advancement than men. The financial consequence of this bias — whether conscious or not — can be significant.
According to a report entitled The Pipeline’s Women Count 2020, companies with no women on their executive committees have a net profit margin of 1.5%, whereas those with more than 33% of women at this level reached an impressive 15.2% net profit margin.2
Companies that use sponsorships to propel women into leadership positions have also resulted in even greater gender diversity at senior levels. In the FTSE 350, companies led by women have on average male/female ratio of 2:1 on their executive committees, as opposed to an average of 4:1 for companies led by men.
A more diversified and gender-equal workplace has been proven to be a major part of employer branding and is an attractive quality that today’s in-demand talent will take into consideration.
A mentor is a more experienced or knowledgeable person in a profession or specific area who provides guidance and lends support to a less experienced person.
Mentorships are useful for those who want to advance their career goals by tapping into someone who has more lived perspective in a particular field and can help them focus on the changes that they need to make to progress.
The benefits of mentoring are vast — so much so that according to the Association for Talent Management, 71% of Fortune 500 companies have mentoring programs. The advantages for both parties are clear.
Mentors in the workplace can shorten the learning curve of new employees and make the onboarding process a much more positive one, while also saving time on formal training and supervision. In addition, these experienced mentors often gain a fresh perspective on their work, reinforce their knowledge and find greater satisfaction in their job.
Being mentored is one of the most valuable and effective development opportunities you can offer employees. Having the guidance, encouragement and support of a trusted and experienced mentor can provide a mentee with a broad range of personal and professional benefits, which ultimately lead to improved performance in the workplace.
For mentees, some key benefits of business mentoring include:
Mentoring is more than the transfer of advice, knowledge and insights. The relationship offers reciprocal benefits for mentors willing to invest their time in developing another professional. As well as the personal satisfaction of sharing their skills and experience with a willing learner, being involved in mentoring also provides some tangible benefits that can reward mentors professionally.
So why is mentorship important, and what’s in it for the companies that invest in such programs?
An effective mentoring program has far-reaching benefits; the positive ripple effects include a more efficient and motivated workforce, increased job satisfaction and retention, and ultimately, a better workplace culture and employer branding. These four benefits help to position your company competitively among the market’s top talent looking for their next move.
Learning opportunities are attractive incentives for these talents. Research has shown that opportunities for development have become the second most important factor in workplace happiness, after the nature of the work itself.
Prioritising employees to help them meet their career goals sends a clear message that you value the importance of a learning culture, and genuinely want to assist in giving them the edge in their career advancement, making it much more appealing for potential candidates to want to work for your company.
The returns of investing in mentorship also include employee retention. Aside from the cost of filling a vacant role, the cost that attrition has on morale, team dynamics and corporate culture can be substantial – and can influence how both current staff and potential future employees perceive the organisation.
According to a study by Californian tech company Sun Microsystems, retention rates were significantly higher for mentees (72%) as well as for mentors (69%) than for employees who did not participate (49%).
Harvard Business Review has found that as many as 71% of millennials are either not engaged or actively disengaged at work. Mentorship programs are especially useful for helping your employees feel passionate about their jobs and want to put discretionary effort into their work.
In fact, 78.8% of these professionals said that they felt more engaged with their organisation after taking part in a mentorship program.With higher engagement comes a greater sense of fulfilment, and this eventually maps back to retention. Moreover, engaged workers are more productive and can be 21% more profitable.
A good mentor can be the bridge between an individual and organisation, while also being a platform for a firm to demonstrate its commitment to helping employees develop skills to advance their careers.
A business’s supportive culture, focused on learning and professional development, is one of the key considerations that prospective staff take into account when choosing their next endeavour. It is also an important aspect of the overall employee experience.
A positive workplace culture boosts motivation and morale for the company, and drives productivity and efficiency even further. It can also help with both staff retention and recruitment efforts, as it proves that your business has something more to offer workers than just a paycheck.
One of the most impressive things about effective mentoring and sponsorship programs is how far the positive ripple effects reach. By effectively engaging, developing, and retaining employees, they help position your company competitively in the industry.
That boost in a firm’s image can make all the difference between attracting mere candidates and stellar talent who will contribute significantly to business success, as well as pushing your organisation further up the profitability ladder.
In conclusion, understanding the value of mentorship and sponsorship in the workplace is crucial for fostering employee development, enhancing organisational success, and cultivating a thriving and inclusive culture. Both mentorship and sponsorship provide unique benefits, with mentorship offering guidance, support, and knowledge-sharing, while sponsorship provides visibility, opportunities, and advocacy for career advancement. By embracing these strategies, organisations can empower their employees, attract future talent, and demonstrate a commitment to nurturing growth and diversity.
Investing in mentorship and sponsorship is not only important for individual career progression but also for creating a dynamic and supportive work environment that drives overall success.
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