While a well thought-out resume is essential for any job search, a cover letter is often an equally important component that can help you stand out from the crowd.

A great cover letter is an opportunity to market yourself by selling your skills and enthusiasm for the role, and reaffirming your suitability for the job.

There are all sorts of tips for how to ensure your cover letter format is effective, including factors like adding in relevant keywords.

But what key elements make up a strong cover letter? Here’s what you need to know.

How to write a cover letter that makes an impact

A cover letter is an opportunity to let the employer know why you want to work for them, and why you would make a great candidate for the role on offer. Here are a few pointers on how to write an impactful cover letter:

  • Tailor it to the job. Just like your resume, your cover letter should be tailored to the job description so it’s as relevant as possible.

  • Highlight your key accomplishments. This is your chance to showcase specific achievements that may not be immediately noticeable on your resume.

  • Address the hiring manager. Where possible, use the person’s name rather than ‘Dear sir/madam’.

  • Keep it concise. Avoid essays and lengthy paragraphs. Think of your cover letter as a teaser of the best information in your resume.

  • Let your personality shine through. While you should maintain a professional tone, your cover letter can be slightly less formal than your resume and show a bit of personality.

  • RELATED: 6 techniques for writing a strong cover letter

    Example cover letter format

    The cover letter template below should help you create a basic structure, which you can then tailor to your liking and to the job you are applying for.


    Dear <name of hiring manager or contact on job description>,

    In response to the job advertisement for <role as written in job description + job reference number> , please find my resume attached for your consideration.

    I believe my relevant experience, as outlined below, makes me an ideal candidate for this role:

    <list experience and qualifications as per example below>

    • Proven customer service experience over four years

  • Strong leadership experience gained in an ASX-listed company

  • Thorough understanding of the customer service function, having worked in both specialist and generalist roles

  • Multiple sector understanding and experience

  • In my current role as a <title>, I have achieved the following:

    <list track record and achievements as per the example below>

    • Diversified customer base by 20% YoY

  • Increased revenue by 30% YoY

  • Acted as customer service account manager to multiple clients including XXX

  • Managed multiple projects alongside day-to-day responsibilities; organised CSR day and client and customer entertainment event

  • I believe my experience to date is strongly aligned to the requirements of the <position> role, and that I can be a valuable asset to your organisation.

    If you have any further questions, please do not hesitate to contact me.

    I look forward to hearing your thoughts.

    Yours sincerely,

    <your name>

    <your mobile number>

    <your email address>

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