Exceptional customer service skills are sought-after in almost every industry across Australia. Many customer service jobs are found in retail and hospitality, but vital positions in companies all over the country are available for those who have the skills to interact with customers in a frontline situation every day.

Searching for customer service work? Take a look below at the current state of the customer service industry, roles currently in demand, and what the future may look like for professionals in the field.

The customer service industry in Australia at a glance

It’s estimated poor customer service costs Australian businesses over $3 billion every year. That includes instances where paying customers have walked away from a purchase due to bad service or treatment from staff.

With so much at stake, employers are aware of the importance of customer service and looking for professionals who have the right skills to provide customers with an exceptional experience.

In the retail space, businesses are looking to develop talent that can help create a ‘total experience’ for customers. These professionals must be able to offer a consistent service that’s on brand for the business, and if employers are unable to find those skills within the retail space, they are turning to other industries, such as hospitality, to fill the gaps.

Current customer service roles in demand

According to the Australian Government’s Job Outlook, some of the key customer service roles across Australia include:

  • Customer service managers – $1,756 average weekly wage

  • Retail managers – $1,440 average weekly wage

  • Sales assistants – $961 average weekly wage

  • Call centre workers – $1,196 average weekly wage

  • Retail supervisors – $1,101 average weekly wage

  • Checkout operators & cashiers – $900 average weekly wage

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    Forecasts for the Australian customer service sector

    While some experts have predicted that customer service is a dying sector thanks to the rise of artificial intelligence and other technologies, several studies have strongly contested this point.

    One PwC Report found that 59% of people believe companies have lost touch with the human element by focusing too much on technology. Likewise, more than a quarter of consumers say exceptional customer service is a critical factor driving loyalty to a brand.

    In terms of employment growth, many customer service roles are trending upwards. Looking at the role of checkout operator as an example, Job Outlook predicts employment in this area will grow in the coming years and reach a workforce of 176,000 employees by 2025 – an increase of more than 6,000 jobs.

    In addition, our Page Personnel Talent Trends 21 report shared our recruitment data on in-demand roles, most applied for roles and roles with talent shortages for the customer service sector. The report also shared talent attraction strategies. Get your free copy of Talent Trends 21 here.

    If you’re looking for a new role, browse our latest customer service jobs or get in touch with us at Page Personnel. We’d love to talk to you about current opportunities and help you reach your career goals.

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