You are here
Personal Branding for EAs
In today’s competitive job market, personal branding has become a way for individuals to get the edge over their competition when job searching. For EAs, PAs and other admin professionals – many of whom are used to working behind the scenes – the idea of personal branding might seem a daunting one.
However, having a strong personal brand can help you clarify your career goals and make you stand out in the job market. Here are six easy tips to help you create and maintain your personal brand.
1. A professional headshot
One of the simplest ways to instantly upgrade your online profiles is to get a professional headshot. It doesn’t necessarily have to be taken by a paid photographer – if you have a friend who’s handy with a camera and a well-lit room, you can achieve a great, professional look that you can use on your LinkedIn and any other profile you might need.
2. A descriptive professional headline
A lot of your personal branding is about optimising and maintaining your LinkedIn and other online profiles. That means you should create a compelling professional headline, which might be your current title (for example, ‘Executive Assistant to the CEO of Google’), or it might be a broader statement about your specific skills and career focus (‘Creating better workplaces through effective administration).
3. Emphasise your expertise
What’s your personal brand if not what you’re known for? When describing what you do – whether it’s your summary on LinkedIn, in a cover letter or introducing yourself at a networking event or interview, avoid generic descriptions and really zero in on the things that make you unique. Spend some time figuring out what about your combination of technical skills, industry knowledge and soft skills makes you marketable to employers, and make sure this infuses everything you do.
RELATED: Three CV mistakes to avoid
4. Make everything consistent
Consistency is the key to all good branding. Once you’ve got your headshot, make sure it’s on all your public-facing and work-related profiles. Ensure that you’ve got the same work history on your LinkedIn profile as you do on your CV. Think about the small details – like whether you go by your full name or a nickname – these are the things that will help people to remember you.
5. Build a public persona
If you really want to build your brand, work at becoming an influencer in the EA field. This might mean being active at networking events – or even organising them – or becoming an industry blogger (for instance via LinkedIn posts or for a publication), a podcaster, or media contributor – which will take a lot of work – but will show potential employees your knowledge and passion for your area and help you market yourself to a much broader network.
There are many ways to create a personal brand for yourself – above are just a few. It’s all about evaluating your visibility from an outsider’s perspective and making it easier for others to find, recognise, and remember you.
Want to learn more about being the best EA you can be? Check out our advice section here.
To create and maintain a great personal brand, five tips executive assistants can follow include:
- Getting a professional-looking headshot
- Super-charging your professional headline on LinkedIn
- Figure out what makes you unique in the job market and emphasise those skills
- Ensure that your presentation of yourself remains consistent
- Build a public profile to make yourself more visible